The Holiday Cookie Box Blueprint

— YOUR CUSTOMERS ARE PLANNING THEIR GIFTS

Get the Holiday Cookie Box System That Turns the Christmas Rush Into Your Biggest Month of Sales Ever

Learn the 2 doughs make 6 unique cookies. Most of the work is done weeks ahead, so you can still enjoy the holidays with your family.

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What Nobody Tells You About Selling Cookies in December

The office manager needs gifts for her clients. The mom from school has three teachers to thank. Your neighbor needs something for a party on Saturday. And they all need it in the same three weeks!

Yet, most bakers finish December totally burnt out, and when they add it all up, the money doesn't come close to the hours they put in.

Does any of this sound like you?

You're baking until midnight while your family decorates the tree without you. Every cookie has its own dough, so six cookies means six mixing sessions and a sink full of bowls every night.

You spend days piping royal icing and still barely break even. Forty boxes worth of decorating can take a whole week, and the price you charged doesn't come close to covering that time.

You bake too much and eat the cost, or bake too little and turn people away. Either way, you're losing money you should have made in your biggest month.

You hand over a box you're not totally confident in. One cookie breaks, another goes stale too quickly, and your customer opens a box that looks nothing like the one you packed.

YES, THAT'S ME!

This Year Can Be Different!

Six cookies from one day of mixing. You make two doughs once and freeze them weeks ahead, so the last few days are just baking and packing.

No more piping at midnight. Each cookie gets one simple finish, and a whole tray takes under five minutes.

No guessing and no leftovers. The preorder plan tells you how many boxes to make, and every one is paid for before you bake.

Boxes that open as nicely as you packed them. Every cookie was chosen to travel well, and the packing order keeps the delicate ones safe.

GET THE BLUEPRINT NOW

THE SYSTEM

What's Inside the Holiday Blueprint

Everything you need to bake, pack and sell a holiday cookie box, from the first bowl of dough to the last box handed over at pickup.

PART 01

The Six Cookies

Six holiday cookies made for a gift box, each with one simple finish.

Glazed Sugar Cookie Snowflake: the showpiece in the middle of the box, with a glaze that sets hard so it travels well.

Toasted Pecan Snowball: the classic, made better with toasted pecans and two rolls in powdered sugar.

Raspberry Thumbprint: a buttery cookie with a jam center and a white chocolate drizzle.

Peppermint Pinwheel: a red and white swirl with a sparkly sugar edge, and nothing to decorate.

Chocolate Crinkle: fudgy inside, with a crackly white sugar coat.

Peanut Butter Blossom: the one everybody grew up with, with a chocolate kiss pressed in.

PART 02

The Box System

Everything you need to turn those six cookies into boxes you can sell.

The Two Base Doughs: one shortbread that becomes four cookies, and one drop cookie dough that becomes two.

Building the Box: what goes in a small box and a large box, and the simple math that tells you how many batches to mix.

Packing Tips: how to pack every box so it looks right when the lid comes off.

Troubleshooting: what to do when something looks off, from broken snowflakes to crinkles that won't crack.

Making It Your Own: how to swap a flavor, change a finish, or make a nut-free box without throwing the box out of balance.

The Business of the Box: a cost worksheet, a three-week bake-ahead calendar, a preorder plan, and the packaging list.

PLUS, INCLUDED WITH TODAY'S PURCHASE: 2 Free Bonus Gifts!

🎁 BONUS 01

$17 Value

The Holiday Freezer Guide

Mix once ahead of time. Bake the week of pickups. This guide answers every question:

Which cookies to freeze as dough and which to freeze shaped

How long each one keeps

How to pack snowflakes so the points don’t break

How to bake every cookie straight from the freezer

🎁 BONUS 02

$15 Value

The Bake-Ahead Calendar

Your whole holiday baking season on one page. Write in your pickup date and the calendar fills in the rest:

What to mix and freeze three weeks out

What to order and print two weeks out

What to bake on each day of pickup week

What to pack the night before pickups

OKAY, I'M IN!

I started with two batches of cookies. They baked great. They tasted amazing. Truly the best cookies I've ever had. I've had $270 in sales in my first week, thank you so much.

Meg, I hope this doesn't sound too dramatic, but finding More Dough Co has already had such a positive impact in my life and filled me with joy. I realized I could actually make money doing something I love.

— SAM REED

QUESTIONS & ANSWERS

Is the Holiday Cookie Box Blueprint Right for You?

What if I’ve never sold a cookie box before?

This book walks you through every step, from mixing the dough to handing over the box. The cookies are designed to be easy to make in volume, and the calendar tells you exactly what to do and when.

Is this the same dough as the Base Dough Blueprint?

No! If you already own the Base Dough Blueprint, this book adds two new doughs made specifically for holiday gift boxes.

I already sell cookies. Why do I need this?

A holiday box is one of the biggest orders you'll take all year. This system lets you make it without adding weeks of work, and makes sure every box is worth your time.

Is it too late to start this year?

Not at all! The calendar works backward from your pickup day. Most of the work can be done ahead of time. If you're starting a couple of weeks before Christmas, you can mix and bake in the same week, and the plan still works.

Do I need any special equipment?

Just one cookie cutter for the centerpiece cookie. I use a snowflake, but any chunky holiday shape works. Everything else uses a regular home baking setup like a mixer, a kitchen scale, and sheet pans.

SIGN ME UP!

Hi! I'm Meg Jensen.

I'm the home baker and strategist behind founder of More Dough Co.

I built More Dough Co. because I kept watching talented bakers walk away from something they loved... not because the baking got hard, but because the business side never clicked. The money never reflected the effort.

Most holiday cookie guides give you recipe after recipe. I wanted to give you the whole plan: the recipes, the box, system and the calendar, all built to work together. I developed, baked, and packed every cookie in this box in my own kitchen and tested them until they were perfect for you.

I'M READY TO SELL HOLIDAY BOXES