Turn Your Microbakery into a Profit-Generating Powerhouse.
Steal the "Green Line" Pricing System that guarantees profit on every single order — even if you hate math.
Stop Running a Non-Profit From Your Kitchen.
The Baked-in Profit Playbook™ will teach you to:
Stop playing the "Price Is Right" guessing game — you'll get access to our More Dough pricing app, where the "Green Line" Formula will instantly tell you what to charge to earn a $30+/hour salary PLUS a minimum 30% profit margin on every order.
Finally break free from the "Grocery Store Anchor" — learn the "Gift Shift" psychology that allows you to turn a $4 "snack" into a $35 "luxury experience" (just by changing how you package it).
Escape the "Single Item Trap" — discover why selling one-off baked goods is impossible for long-term success, and how "The Bundle Imperative" can cut your admin work in half while doubling your revenue.
Build the foundation for a 6-Figure Microbakery — whether you want to make an extra $25k on the side or build a $100k+ baking empire, this system ensures that as you scale, your bank account grows (instead of just your stress levels).
Who Needs this System?
For the home baker who realizes that "selling out" every week doesn't matter if your bank account is still empty.
I’m just starting out... is this for me?
Yes! Don't make the mistake of "training" your customers to expect cheap prices. Skip the "Starving Artist" phase and start paying yourself an Owner’s Wage from Day 1.
I’ve been selling for years... is it too late?
No…it’s urgent! Whether you're looking at an empty bank account or just feel like you’ve hit a ceiling, this Playbook gives you the strategy to scale your income without increasing your bake time.
Will this work for my baking niche?
The math is universal. Whether you bake sourdough, decorate cookies, or make gluten-free cakes, the "Green Line" formula will work for you.
"The Microbakery Paradox"
You started this business because you love baking. It was your therapy. But somewhere along the way, the "therapy" can turn into a major source of stress and resentment.
Does any of this sound like you?
You’re fighting a Price War you can’t win. You try to match supermarket prices, ignoring the fact that they buy ingredients by the pallet while you buy them by the bag. You cannot compete on cost.
You’re ignoring the "Invisible Labor." You count the cost of flour, but you forget the packaging, the cleanup time, and the 15 minutes you spent answering DMs.
You’ve hit the "Oven Ceiling." You think the answer to making more money is baking more bread. But you have a residential oven, not a factory line. You physically cannot bake your way out of bad math.
This moment is what I call "Baker's Remorse..." When you realize you turned your passion into a minimum-wage job.
HINT: Most Bakers Fail Because They Are Pricing for "Ingredients" Instead of "Value."
You've been taught to add up your flour and butter and multiply by 3. That is "Poor Baker Math."
Your customer doesn't care about your flour cost. They care about how the product makes them feel.
If you hand them a cookie in a baggie, it feels like a $3 Snack. If you hand them a set of cookies in a ribbon-tied box, it feels like a $35 Gift.
You aren't in the food business... you are in the experience business. But you can't make that shift if you don't know your numbers.
Introducing: THE BAKED-IN PROFIT PLAYBOOK™
The complete pricing system to guarantee profit on every loaf, box, and bag of treats.
This isn't just a pricing app... It's a strategic pivot. It takes you from "Overworked Hobbyist" to "Confident Baker" in one afternoon.
You will find out exactly where your "Red Line" (Breakeven) is. And it shows you exactly how to hit your "Green Line" (Profitable Pricing) - without needing a commercial kitchen, more hours spent in the kitchen, or dozens more customers.
👀 Peek Inside the System:
1. The More Dough App (Value: $149)
This app feels like magic. We took our powerful "Green Line" math and built it into a sleek, mobile and desktop friendly tool that does all the heavy lifting for you automatically (no spreadsheets!)
Find Your "Green Line": Enter your recipes once, and the app instantly reveals your "Green Line"—the exact price you must charge to guarantee a salary and profit.
The "Time Toll" Calculator: Most bakers forget the "Invisible Overheads" that eat 40% of their profit before the oven even turns on. This app exposes the truth instantly.
The Reality Check: A brutally honest calculation that tells you if you are making less than minimum wage (and how to fix it immediately).
2. The Hidden Profit Guide (Value: $47)
The app gives you the Numbers, but this guide gives you the Confidence. This 3-part guide walks you through the strategy to update your menu and pricing while delighting (not scaring away) customers.
The Invisible Labor Audit: We map out the "Anatomy of a Single Order" to expose the "Invisible Labor" (like the DM Dance and Cleanup) that is silently killing your profit margin.
The "Green Line" Formula: Stop guessing. You will learn the difference between your "Red Line" (Survival Price) and your "Green Line" (Thriving Price)—and why charging anything less is a recipe for burnout.
The "Perfect Offer" Protocol: How to turn "Snack Buyers" into "Experience Buyers." You'll learn to combine The Bundle Imperative (Volume) with The Gift Shift (Value) so you can charge premium prices that customers are happy to pay.
3. The Price Pivot Script Swipe Files (Value: $27)
The biggest fear? "If I raise my prices, everyone will leave." Not if you present them correctly! Get several scripts with the exact words to use so your customers will celebrate the changes. A sneak peek:
The "Glow Up" Announcement: A copy-paste caption that frames your price increase as a benefit to the customer (so they feel excited, not ripped off).
The "Hostess Hero" Angle: How to write menu descriptions that make the price irrelevant because the status is so high.
TOTAL VALUE: $223
TODAY ONLY: $27
INSTANT, LIFETIME ACCESS
30 DAY MONEY-BACK GUARANTEE
(That’s less than the cost of an 8oz bottle of pure vanilla extract).
The Era of "Baking Blind" Ends Today.
Meet Your New Baking Biz Strategist.
I’m Meg J. And honestly? I’m not a Celebrity Baker or Instagram Baking Phenomenon. I’m a Small Business Strategist with over 15 years of experience who loves bakeries and the people who run them. I’m the person who looks at the spreadsheet and realizes that while you sold 100 loaves last week, you actually lost $50.
When I saw loved ones struggling with microbakeries they were once so excited to start, I analyzed the numbers and saw a terrifying trend.
Talented bakers were closing up shop not because their product was bad, but because their math was broken. You are treating your labor like a "residual"—paying yourself whatever is left over. That is not a business. That is a volunteer position. As a busy mama myself, we don't have time for that!
I built More Dough Co. to bring "Startup Strategy" to the home kitchen. With my Baked-In Profit Playbook™ and More Dough App, I’m handing you the exact calculator + strategy I use to turn struggling home bakeries into real, profitable businesses.
Imagine This...
It’s next Saturday. You have 20 orders to bake. Your kitchen is busy, but you aren't stressed about money. Why?
You now know that every single box leaving your porch has a 30% profit margin baked in. You know your time is paid for. You know you are actually building a bank balance for you and your family.
That is what "The Baked-In Profit Playbook" with the More Dough App does for you.
And yes - the change can really happen that fast.
Ready To Make Some Real Dough?
Get Instant Access To the Baked-In Profit Playbook, including:
The More Dough App ($127 Value) The magic, automated calculator that reveals your "Green Line" Pricing and ensures every cookie, loaf, and treat is truly profitable.
The Hidden Profit Guide ($47 Value) The strategy manual to turn your unpaid "busy work" into at least $30/hr salary.
The Price Pivot Script Swipe Files ($27 Value) The exact words to use to raise your prices without losing your best customers.
GET INSTANT, LIFETIME ACCESS
TOTAL VALUE: $223 TODAY ONLY: $27
30 DAY MONEY-BACK GUARANTEE
© More Dough Co. 2026
CONTACT US
Email: hello@moredoughco.com